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Kendal McWade turned professional in 1978, but despite being totally committed to perfecting his golf swing and becoming the best player he could, his experiences with the game left him feeling disillusioned and frustrated. He knew that none of his other sports had been learned in the manner that golf had, and he knew that couldn't be right. So he set out discover why! His 12 year journey led to the founding of Instinctive Golf and to what Kendal believes is the worlds most natural and empowering coaching "method". Kendal has now worked with 1,000's of golfers of all standards, from the complete novice through to Ryder Cup stars like Paul McGinley.

Kendal now delivers his message to professionals throughout Europe as part of the PGA's Continual Development Programme. Instinctive Golf is undoubtedly at the cutting edge of golf coaching and Kendal is totally committed to helping as many golfers as possible have more fun learning and playing this great game.

Instinctive Golf's unique and empowering corporate events have now seen Kendal work with some of the biggest names in the UK business world, including a remarkable event sponsored by Chivas Regal the Scottish whiskey giant. "The Chivas Snow Golf Championship" in St Moritz saw Kendal and Paul Affleck give golfers from all over the world a flavour of Instinctive Golf 4,000ft up in the Swiss Alps on a golf course constructed entirely from snow.

Kendal's plan is to take the Instinctive Golf learning model and apply it to other sports, businesses and education.